Legal Blogging (Introductory)

CPD Points: 1

Length of course: 1 hour

About this course

This course was last updated in January 2018.

A brief look at the elements of a successful legal blog, drawing on Free Movement editor Colin Yeo’s decade of experience. If you are thinking about starting up or taking over a blog, this is essential reading. Colin has made plenty of mistakes along the way and can tell you how to avoid them yourself!

This is the course we ask new contributors to Free Movement to take themselves.

The course is only available to paying members of Free Movement. If you are not already a member, you can join here and access not just this course but all of our courses. Membership starts from £22 plus VAT per month, or £220 plus VAT for annual membership, and you can cancel at any time. We also offer corporate and group membership options.

You can check out the course contents below.

Module 1 Who are you writing for?
Unit 1 Introduction  
Unit 2 Target audience  
Unit 3 Benefits to the author  
Unit 4 Setting up your own blog  
Module 2 Writing and structuring a blog post
Unit 1 Title and opening  
Unit 2 Main text  
Unit 3 Last paragraph  
Unit 4 Structure and sources  
Unit 5 But...  
Module 3 Specific advice on writing about cases
Unit 1 Writing about legal judgments  
Module 4 Audio and quiz
Unit 1 Audio (optional)  
Unit 2 Quiz  

We also offer a separate short course on social media for lawyers.

Module 1 Introduction to social media
Unit 1 What are "social media"?  
Unit 2 What can social media do for you?  
Unit 3 What has social media done for me?  
Unit 4 My platforms  
Module 2 Why you should be using social media
Unit 1 To have some fun  
Unit 2 To attract clients  
Unit 3 To earn the respect of your peers  
Unit 4 Bad reasons to use social media  
Unit 5 Law Society practice note on social media  
Module 3 Social media Top Tips
Unit 1 Understanding social media: some hard data  
Unit 2 Be generous  
Unit 3 Be strategic  
Unit 4 The importance of your profile and photo  
Unit 5 Content is king  
Unit 6 Use pictures. A lot.  
Unit 7 Add value and engage  
Unit 8 Make time  
Unit 9 Stay focused  
Unit 10 Be human  
Unit 11 Don't be an idiot  
Unit 12 Video key points review  
Module 4 Your base: building your own platform
Unit 1 The importance of having a base  
Unit 2 Importance of design and content  
Unit 3 What's in a name?  
Unit 4 Using WordPress to create a website  
Module 5 Other platforms
Unit 1 Twitter  
Unit 2 Facebook  
Unit 3 LinkedIn  
Unit 4 Instagram  
Module 6 Managing social media: tools and suggestions
Unit 1 Measuring success and failure  
Unit 2 Optimal timing for social media sharing  
Unit 3 Social media management software  
Unit 4 Feedback  

Modules within this course..

  1. Who are you writing for?

    The importance of knowing your audience and your reasons for writing.
  2. Writing and structuring a blog post

    The nitty gritty of writing online.
  3. Specific advice on writing about cases

    Legal blogging often involves case law. Here's how we do it.
  4. Audio and quiz

    Audio recap and final quiz
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