Introduction to social media for lawyers: 2 CPD

Introduction to social media for lawyers: 2 CPD

Get the most out of social media with a strategic approach. This course covers the reasons to use social media (and some reasons not to…), the basic principles of how social media works what others expect to see, how to sign up to different platforms and how to attract, engage and convert potential clients into actual clients.

The course is only available to paying members of Free Movement. If you are not already a member, you can join here and access not just this course but all of our courses. Membership starts from £20 per month and you can cancel at any time.

You can check out the course contents below:

Module 1 Introduction to social media
Unit 1 What are "social media"?
Unit 2 What can social media do for you?
Unit 3 What has social media done for me?
Unit 4 My platforms
Module 2 Why you should be using social media
Unit 1 To have some fun
Unit 2 To attract clients
Unit 3 To earn the respect of your peers
Unit 4 Bad reasons to use social media
Unit 5 Law Society practice note on social media
Module 3 Social media Top Tips
Unit 1 Understanding social media: some hard data
Unit 2 Be generous
Unit 3 Be strategic
Unit 4 The importance of your profile and photo
Unit 5 Content is king
Unit 6 Use pictures. A lot.
Unit 7 Add value and engage
Unit 8 Make time
Unit 9 Stay focused
Unit 10 Be human
Unit 11 Don't be an idiot
Unit 12 Video key points review
Module 4 Your base: building your own platform
Unit 1 The importance of having a base
Unit 2 Importance of design and content
Unit 3 What's in a name?
Unit 4 Using WordPress to create a website
Module 5 Other platforms
Unit 1 Twitter
Unit 2 Facebook
Unit 3 LinkedIn
Unit 4 Instagram
Module 6 Managing social media: tools and suggestions
Unit 1 Measuring success and failure
Unit 2 Optimal timing for social media sharing
Unit 3 Social media management software
Unit 4 Feedback

We also offer a separate short course on legal blogging:

Module 1 Who are you writing for?
Unit 1 Introduction
Unit 2 Target audience
Unit 3 Benefits to the author
Unit 4 Setting up your own blog
Module 2 Writing and structuring a blog post
Unit 1 Title and opening
Unit 2 Main text
Unit 3 Last paragraph
Unit 4 Structure and sources
Unit 5 But...
Module 3 Specific advice on writing about cases
Unit 1 Writing about legal judgments
Module 4 Audio and quiz
Unit 1 Audio (optional)
Unit 2 Quiz
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